mivanchenko
5668bfad3f
- templates/landing: two self-contained demos (Tier A barbershop / Google stack, Tier B physio / self-hosted) + chooser page - sheets/SCHEMA.md: Google Sheets CRM workbook spec - playbooks: per-client setup checklists for both tiers - README + .gitignore - Demos avoid unverifiable claims (no "DSGVO-konform", no "Ende-zu-Ende") Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
32 lines
1.7 KiB
Markdown
32 lines
1.7 KiB
Markdown
# Playbook — Tier A (Google stack)
|
||
|
||
For casual businesses with no data-residency concern. Infra cost ≈ €0. You charge for setup +
|
||
ongoing management. Target build time: ~half a day per client.
|
||
|
||
## When to pick Tier A
|
||
- Barber, café, salon, food truck, small retail, trades — public-facing, no sensitive data.
|
||
- Client wants cheapest option and is fine with Google handling data.
|
||
|
||
## Setup checklist
|
||
1. **Client Google account** — create a fresh free Google account for the client (or use theirs).
|
||
2. **Landing page** — clone `templates/landing/demo-tier-a/`, rebrand (name, colours, copy,
|
||
services, hours, photos). Deploy to a free always-on static host (e.g. Cloudflare Pages).
|
||
3. **Domain** — connect the client's domain (or a `.de` you register and bill through).
|
||
4. **Booking** — set up Google Calendar **Appointment Schedule**; embed the booking link/button
|
||
on the page (replace the demo booking card).
|
||
5. **Lead capture** — create a Google Form *or* point the page form at the n8n lead webhook
|
||
(preferred — so leads land in the CRM, not just Google).
|
||
6. **Reception** — Gmail for the business; set a signature + canned replies.
|
||
7. **Google Business Profile** — claim/verify so they show up on Maps & Search.
|
||
8. **CRM** — add a `Clients` row (tier = A, services, monthly_fee, renewal_date, vault_ref).
|
||
9. **Handover** — share logins via Vaultwarden; record only the `vault_ref` in the sheet.
|
||
|
||
## What to charge (suggestion)
|
||
- One-off setup: €250–600 depending on pages/content.
|
||
- Monthly management (updates, hosting oversight, booking support): €20–40.
|
||
|
||
## Recurring tasks (automated by n8n where possible)
|
||
- Renewal reminder (from `renewal_date`).
|
||
- Monthly "anything to update?" nudge.
|
||
- Lead notifications to the owner.
|