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- templates/landing: two self-contained demos (Tier A barbershop / Google stack, Tier B physio / self-hosted) + chooser page - sheets/SCHEMA.md: Google Sheets CRM workbook spec - playbooks: per-client setup checklists for both tiers - README + .gitignore - Demos avoid unverifiable claims (no "DSGVO-konform", no "Ende-zu-Ende") Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
1.7 KiB
1.7 KiB
Playbook — Tier A (Google stack)
For casual businesses with no data-residency concern. Infra cost ≈ €0. You charge for setup + ongoing management. Target build time: ~half a day per client.
When to pick Tier A
- Barber, café, salon, food truck, small retail, trades — public-facing, no sensitive data.
- Client wants cheapest option and is fine with Google handling data.
Setup checklist
- Client Google account — create a fresh free Google account for the client (or use theirs).
- Landing page — clone
templates/landing/demo-tier-a/, rebrand (name, colours, copy, services, hours, photos). Deploy to a free always-on static host (e.g. Cloudflare Pages). - Domain — connect the client's domain (or a
.deyou register and bill through). - Booking — set up Google Calendar Appointment Schedule; embed the booking link/button on the page (replace the demo booking card).
- Lead capture — create a Google Form or point the page form at the n8n lead webhook (preferred — so leads land in the CRM, not just Google).
- Reception — Gmail for the business; set a signature + canned replies.
- Google Business Profile — claim/verify so they show up on Maps & Search.
- CRM — add a
Clientsrow (tier = A, services, monthly_fee, renewal_date, vault_ref). - Handover — share logins via Vaultwarden; record only the
vault_refin the sheet.
What to charge (suggestion)
- One-off setup: €250–600 depending on pages/content.
- Monthly management (updates, hosting oversight, booking support): €20–40.
Recurring tasks (automated by n8n where possible)
- Renewal reminder (from
renewal_date). - Monthly "anything to update?" nudge.
- Lead notifications to the owner.